By Immaculata Chidera Osuji
A social media profile is a powerful tool for writers. While many writers are naturally introverted and prefer to keep a low profile, hiding your creativity can present challenges. It’s perfectly fine to be introverted, but don’t let it silence your voice.
This article will show you exactly how to build visibility on social media.
- Develop a Strong Personal Brand: This is essential. Optimize your profile with a great photo. If you’re creating a separate account for your writing, consider designing a professional logo. Establishing a consistent color palette can also help reinforce your personal brand.
- Optimize Your Profile’s Bio: Clearly state what you do and what your audience should expect; you can write something engaging and intriguing, like: “A creative writer with a vault of unlocked manuscripts, ready to share them with the world.” Or “Take a glimpse into what this creative mind has to offer.”
- Post Consistent Snippets of Your Work: This is where many writers miss an opportunity. Create a weekly or daily schedule for sharing excerpts or short pieces of your writing. Be aware that most publishers are not interested in work that has been published entirely on social media before, so keep excerpts short.
- Ignore the Likes: Likes are a nice form of encouragement, but they aren’t the primary goal. Don’t be discouraged by low like counts; focus on sharing your writing and be consistent.
- Share Your Small Wins: Celebrate your writing journey! Post about milestones you achieve, challenges you participate in, or when you complete a new manuscript.
- Engage and Build Community: Be intentional about responding to comments on your post, let your audience know you appreciate them, this also helps to build trust and closer bond with your readers and audience.
- Participate In Writing Trends and Challenges: Join writing trends within writing communities on social media, this helps in reaching out to other writers, and to a wider audience.
Bonus Tips: Here are the best ways to utilize different social media platforms to showcase your writing.
Facebook: Post your creative work as standalone content posts.
Instagram: Use Reels with your voice as a voiceover reading your work, or share your writing using a visually appealing Carousel format.
TikTok: This platform is video-focused. If you’re camera-shy, you can still create engaging voiceover videos.
Twitter/X: Write and share short, creative snippets. Be sure to use relevant hashtags for your specific niche to increase visibility.
LinkedIn: As a professional network, instead of sharing your work directly, share tips you learned from a writing workshop, discuss how they’ve impacted your writing journey, and talk about your small professional achievements.
Bio: Immaculata Chidera Osuji is a Law graduate from Nnamdi Azikiwe University, Nigeria, born on July 9th. She is a writer, public speaker, leader, and change-maker. She is the author of “Blooming Faith,” “How To Intern Like A Pro” and “How I Got My Life Back” She is the founder of Immaculata Legal Network platform for law students. She has won several awards and gained various recognition. You can follow her on Facebook here.
