Thread is a new non-fiction imprint from Bookouture which is owned by Hachette. We never review presses that are less than two years old but we are open to reviewing new imprints of established presses and Thread very much falls into that category. Thread was launched in March 2020.
Thread focuses on a wide range of topics including self-development, personal finance, parenting, and as they phrase it, “inspirational memoir”.
Thread, like Bookouture, only publishes in digital formats. They publish both eBooks and audiobooks, but do not offer print versions. Very successful books from Bookouture have gone on to have a print editions, often through imprints from Hachette.
As far as eBooks and audio books go, Thread seems to be very successful at reaching readers in terms of marketing. Their covers are satisfying. They have a respected editing team. Because they are new it’s hard to tell about author retention, but many authors have published a multiple books with Bookouture, and some of those authors have gone on to publish nonfiction with Thread.
Authors receive 45% of what Thread makes from retailers from their book sales. This is higher than most traditional publishers.
You can learn more here. You can submit to Thread here.
Emily Harstone is the author of many popular books, including The Authors Publish Guide to Manuscript Submissions, Submit, Publish, Repeat, and The 2021 Guide to Manuscript Publishers.
She regularly teaches three acclaimed courses on writing and publishing at The Writer’s Workshop at Authors Publish. You can follow her on Facebook here.
