The Writer's Workshop Lecture Series

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Free Talk

Book Publicity for Authors

You are invited to watch a free talk with the Associate Director of Publicity at Tor Books, Caro Perny.

During the talk, Caro will share what authors need to know about generating publicity for their books, including how to hone in on your personal brand, how to identify your publicity goals + go after them strategically, and how to effectively work with a publicist.

This talk will be based on Caro's extensive experience working with new and established authors as part of her career as a publicist.

By signing up, we will also let you know about future lectures, workshops, and opportunities from The Writer's Workshop at Authors Publish.

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Free Talk: Book Publicity for Authors with Caro Perny

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Caro Perny is a lifelong booklover, born and raised in New York City. She is currently Associate Director of Publicity at Tor Books. Over the course of her career, she’s worked with an amazing variety of bestselling, award-winning, and critically acclaimed authors such as Carissa Broadbent, Tochi Onyebuchi, James Rollins, Alyssa Cole, Tamsyn Muir, and Iron Maiden frontman Bruce Dickinson. Caro has worked across the genre spectrum on projects that run the gamut from sci fi and fantasy, to romance, to celebrity memoir, non fiction, and more. Caro has appeared on panels at San Diego Comic Con and New York Comic Con, and her writing has been featured in Reactor Magazine and The Mary Sue. She was a 2023 Publishers Weekly “Star Watch” honoree, and has a degree in English & Comparative Literature, as well as a Masters in Publishing.